Saxon is a self-described pioneer in yacht management, crew management, yacht build projects and yacht charter specializing in the luxury yacht space, having held a series of senior executive and leadership positions in the large yacht sector.
Bob Saxon is an iconic figure in the global yachting community. With over 30 years of experience he has been in pioneer in yacht management, crew management, yacht build projects and yacht charter specializing in the luxury yacht space. He is regarded by many as the patriarch of yacht management and charter, bringing a highly professional and rigorous approach to the eff ective management and operation mega-yachts around the world.
He has held a series of senior executive and leadership positions in the industry working with prestigious brands. Currently Bob is President of International Yacht Collection, a full service yachting concern engaged in brokerage, charter, management, and new builds. Previously Bob was President of Camper & Nicholson's USA, a globally positioned and leading yacht concern. He held the position from 2002-2008 after selling his own business Bob Saxon Associates to Camper & Nicholsons. Prior to his role with Camper & Nicholsons he had owned and operated Bob Saxon Associates for 15 years a leader in professional yacht management services. Earlier in his career Bob was President of the Sacks Group and Vice President of Whittemore & Williams, the forerunner and pioneer of yacht management services.
Throughout his career he has worked with some 3,000 yacht owners on a broad number of yachts and types and a diverse array of projects. He is well known among yacht owners, crew and industry peers as having the highest standards of integrity, fastidious attention to detail and relentless tenacity.
Bob is also the Founding President of the International Superyacht Society, an industry trade group that supports the global superyacht industry and serves to facilitate best practices and networking across the industry at large. He is a licensed broker manager with Florida Yacht Brokers Association and a leading industry spokesman and advocate. As an accomplished public speaker he has addressed a variety of groups and associations on matters related to the industry, served as master of ceremonies at yachting affiliated events and been interviewed quoted by a range of leading media including the New York Times, Yachting, Showboats, The Economist, CNBC, National Public Radio, and a number of other trade publications and media outlets.
Bob graduated with a BA degree from Florida Atlantic University and has lived in Fort Lauderdale most of his life. In his leisure time he enjoys coaching his grandchildren's junior league baseball team.
to evolve your business to a new level
Advising and consulting on any of a number of corporate issues in order to better position the company within the respective competitive field including business plans and overall company strategies.
Consulting on matters associated with branding, market positioning, enhancing service products, differentiation of product lines, and development of corporate cultures.
Consulting and advising on the development of strategic alliances within the market in order to enhance service and product profiles for the respective companies within the alliance.
Accomplished in the art of public speaking on a variety of matters associated with the megayacht sector including ownership issues, charter marketing, yacht administrative management, marketing, and strategies to initiate change to compete in a challenging marketplace.
Available to address staff or trade groups of any number on matters of selling skills, personal or corporate renewal, historical perspectives of the yachting industry, and motivational talks as well as assignment to author articles dealing with the megayacht scene from any perspective.
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" I have thoroughly enjoyed working with Bob Saxon since 1985. I guess in a way it kind of shows our age but I feel age can equal experience. Bob brings to yachting a very knowledgeable and professional element that is hard to find these days. Bob is always on the cutting edge of the yachting industry, bringing fresh ideas and intelligence to the marketing table. It is with pleasure to have had Bob manage five of the vessels I have commanded in the yachting charter market and I believe he was an important ingredient that made the vessels successful. Thanks Bob for all the years of support and I look forward to working with you again and for years to come!
" Bob played a key role in refining and developing the Synchrony business model. With a wealth of knowledge and experience accumulated over 30 years in the industry, he was able to precisely articulate the perspectives and needs of owners, crew and yacht managers to focus the business and operating programs. He combines a strategic mindset with strong intuition honed through in depth and unparalleled yacht management and operating experience. Bob is incredibly fastidious, reliable and known for his exceptional integrity, when he takes on a mandate it is a given that he will deliver a first class product and result. He is also exceptionally well connected among the super yacht manufacturers, brokerage community and yacht owners with the ability to directly connect with the key people in the industry. Bob is the consummate professional and he has been an invaluable asset to our team.
" IMA Yachts has worked with Bob Saxon on a consulting basis and we are very pleased with the results. Bob's insight in the megayacht industry based on his 30+ years of experience was an invaluable aid as we focused our business plan to cope with a challenging market, and in developing our overall strategy for the immediate and long term future. Any company that is looking for direction, re-branding, and to enhance it's market position should seek out Bob Saxon's services.
" Bob, you were right on the mark with your message asking, "What's in your salesman's sample kit?" It was great that you gave us the blueprint on overcoming objections, closing techniques, and the template for how to cope and thrive in this challenging market. Thanks for an invigorating session at the FYBA seminar.
" Keep current, be ahead of the curve, and re-tool for the changes coming down the pike advised Bob Saxon at the recent FYBA Charter Seminar. Fail to do so and you will be left in the dust as was Willy Lohman in "Death of a Salesman". Ever the coach, ever the leader, ever focusing the positive, Bob inspires with his upbeat, literate delivery and impresses with his astute analysis of the state of the yachting industry. But we are not getting off lightly with a feel-good, motivational speech. Next comes the practical, the list of "to do's" - concrete steps and suggestions for a sales force that wants to thrive in a changing luxury market. Show up for Bob's next presentation and you too will have the secret! When Bob Saxon speaks, I listen.
" Bob, I want to thank you for addressing my sales safe today and stressing the finer points you made about adapting to change according to the dynamics of our challenging marketplace. The presentation was well-received by all and positive comments abounded. I appreciate you taking your time to visit with us, but more importantly for delivering your timely and incisive comments.